Document the only all women’s team competing in the Border to Hel ultramarathon relay and position RIDAR performance sunglasses within the narrative.

Summer soaked Polish countryside. Rolling hills. Open prairie. A sky washed in soft pink light. The art direction centered on feminine independence and freedom, where movement speaks as a language of self determination and quiet power. RIDAR sunglasses are not framed as mere accessories, but as extensions of perception. Seeing and moving converged into a single embodied experience. Natural light, expansive horizons, and unguarded gestures anchored the imagery in the understated poetry of landscape, holding strength and softness in delicate balance.

Across a combined audience of 5K+ followers, our content generated 1K+ likes, reflecting an engagement rate of approximately 15.7% — more than triple the industry benchmark of 3–5% for organic social content. This level of response signals that our participation didn't just document an athletic achievement; it sparked genuine connection and inspiration within our Berlin-based communities.

Art Direction, Creative Direction, Styling

A campaign that positioned RIDAR as a quiet companion to women in motion. Strength expressed through openness. Performance embedded within landscape.