Art direct the Spring Summer 2025 Women’s Ice Climb launch at the Arc’teryx Academy in Chamonix, communicating protection and performance within an extreme alpine environment.

Set against stark glacial valleys, the visual language highlighted contrast. Hard ice positioned against fluid, disciplined movement. Cool tonal ranges. A direct approach to styling. Sharp environmental scale. Protection and performance were framed through calm authority, technical confidence, and reverence for alpine severity.

Led community-centered brand storytelling and experiential activations across ice climbing with the DACH region as a representative at the Arc’teryx Alpine Academy. 

With 1500+ combined attendees, the produced campaign content reached 2300+ views and 30K+ accounts in collaboration on the @arcteryxdach and my personal channel.

Art Direction, Creative Direction, Styling

Women’s ice climbing elevated through restraint and composure. A body of work defined by clarity, precision, and respect for the landscape.