Currently availiable for freelance work.
Currently availiable for freelance work.
Arc’teryx France
The Ask
Launch the Spring Summer 2024 Women’s Climb line in alignment with the Women’s Bouldering Festival in Fontainebleau and in collaboration with Arc’teryx DACH & Arc’teryx France.
The Concept
Drawn from iconic boulder forms and the quiet rigor of technical movement. A restrained palette of forest neutrals and stone textures framed female athletes with clarity and intention. Precision, control, and connection to terrain were central to the narrative and brand alignment. Gentle light and intimate compositions prioritized movement over spectacle.
The Impact
Campaign content reached 3K+ views and 60K+ accounts across @arcteryxdach, @arcteryxfrance, and my personal channel.
Grew local outdoor communities by organizing and hosting events featuring rock climbing sessions that fostered engagement, skill-sharing, and strong brand affinity through in-person experiences.
Grew local outdoor communities by organizing and hosting events featuring rock climbing sessions that fostered engagement, skill-sharing, and strong brand affinity through in-person experiences.
Art Direction, Creative Direction, Styling
The Result
A refined, community led vision of women’s climbing rooted in place. Technical. Intentional. Connected.